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What are the best practices for selling the RPLATE?

Through experience and years of data, these are some of the best practices in selling the RPLATE: 

  • Preinstalling RPLATEs on vehicles. 
    • Whether it is on the showroom vehicles or the cars on the lot, a customer seeing the RPLATE on the Car shows them the reality of how it would look and feel. 
  • Selling the RPLATE through various departments 
    • People arrive at the dealership for various reasons. To better capitalize on the opportunities, the RPLATE should be offered and sold through the: Sales Dept., Finance Dept., Service Drive, and Parts Dept. 
  • Employee Spiffs 
    • People are more motivated when they are recognized and are awarded for their efforts in any sort of task. By offering a spiff for each sale someone contributes to, they will be more engaged in selling more RPLATEs now and in the future. It is a Win – Win for the Dealership and the Employee. 
  • Showing Commitment to the RPLATE 
    • A potential customer will be more confident in purchasing an RPLATE from a dealership that is committed to the product. This includes how it is marketed at the dealership, how knowledgeable the Dealership Team is on the product, as well as seeing many Cars that have the RPLATE already preinstalled. If the Dealership trusts the product, why wouldn’t the customer? 
  • RPLATE Features 
    • DMV Registration Renewal [Renew online and prevent Stolen Registration stickers] 
    • Safety Features [Plate Detached, Stolen] 
    • Customization* [Banner Messages, Fonts, Emojis, Light and Dark Mode] {*applicable for certain states}